With more than 40 years of news media and international business experience, Ted Iliff understands the nuances and complexities of both domestic and foreign media practices and public relations.
Additionally, his executive roles in the commercial. non-profit and government sectors give him keen insight into business development – an asset to any organization seeking to enhance staff professionalism, forge new relationships or develop communication strategies anywhere in the world.
He currently offers professional consulting in the following areas:
Media Standards and Practices
- Review of existing communication/program content
- Writing and designing new content and publications
- Web site design development
- Eliminating cultural bias in communications
- Executive coaching for communication skills
Media Relations and Strategy (U.S. & International)
- Understanding media in any location or context
- Creating relationships with key journalists and editors
- Shaping a message appropriate for the target audience
- Designing PR strategies
Business Development in Foreign Markets
- Finding a qualified, reliable partner
- Setting up a branch office/bureau
- Providing insights on cultural diversity
- Creating a plan that respects local conditions
